Building a new science audience-partnering with The Spinoff

Building a new science audience—partnering with The Spinoff


The Spinoff Science: We are delighted to have been able to help The Spinoff set up a science section—for the chance to get lively-written science stories in front of The Spinoff’s young and engaged (and growing) audience. The science section has also given us the opportunity to get some well written and accessible stories on MacDiarmid hi-tech materials science and innovation—an area of science not commonly read or understood by young New Zealanders—in front of this audience. On launching in November 2016, The Spinoff science section contained 19 posts, which attracted a total of 91,729 page views, with the average time spent on each page over six minutes.